This is a collection of my thoughts and analyses on business models, metrics, unit economics, valuation, SaaS and investing.

My background is in mechanical engineering at Stanford and investment banking at Morgan Stanley. I then joined NEA working on early stage software investments as part of the core team investing NEA's $2.5Bn+ funds 14, 15 and 16. While there I became an expert in the SaaS business model and spent significant time with the portfolio companies on key strategic operational initiatives. After moving to Israel in 2016, I worked for a year at GE ventures locally before branching off on my own. I quickly recognized that there was a major need for the strategic finance skillset that I had developed. After advising a number of startups in the US, Israel and EU, I found that I was consistently able to leverage my network and skillset to get access to an elite group of early stage deals.